Whether you like to blog for fun or you have intentionally set out to make money, knowing the basics of what does and does not work is essential. Although there was once a time when making money from a blog was simple, today’s bloggers must expect to put more effort in. From advertising to selling, there are many ways to earn money from your blog.
To a novice blogger, making money by advertising on a blog may conjure images of sticking Pay Per Click (PPC) ads and watching the cash roll in. While this did work many years ago, you now need to be more strategic. You can still use PPC programs like those provided by Google, but it is necessary to experiment with ad sizes and placement in order to maximise profit. In addition to this, you should try in-text ads, as well as selling blocks of advertising space on your blog’s front page. By being innovative with your approach and using various advertising methods, you can increase the likelihood that its ads will make you some cash.
Affiliate marketing in a nutshell is the art of promoting another company’s products on your blog and receiving commission when one of your readers clicks through to their site and purchases a product. For every blog niche, there is an affiliate program out there that can be promoted. Most bloggers now join affiliate networks and apply for different programs through them, before promoting their products and site via their posts. Before you do this, think about whether you would like to promote individual products, or whether you simply want to add a merchant’s banner to your blog.
Even if you do not produce a product at the moment, do not write off selling something through your blog. You could try purchasing wholesale goods that could then be sold via a personal store, or you could make goods that could be sold through sites like Etsy and Folksy. Alternatively, you could write an eBook every so often that could be promoted and sold via your blog. All of these approaches are great ways to maximize blog revenue. If none of these things appeal to you, think about whether there is a service you could provide online that relates to what you write about.
If you are serious about trying to earn money from your blog, make sure you vary the above approaches. A multi-faceted approach is the best way to ensure you are on the right track, and will help you make your work profitable.