Negative campaigning is easy, all you have to do is dig up dirt about your opponent. That shouldn’t be too hard because we’re all only human and humans are flawed creatures. If you can’t find any dirt, make some up. As long as it sounds likely, some people will believe it. Besides, often in politics its the seriousness of the charge rather than the nature of the evidence that matters.

If you don’t want to engage in mudslinging, there are still other ways to engage in negative campaigning that are easier than running a positive campaign. Examine the record of your opponent and use it against him or her. This works too, if you know how to spin things. After all, your opponent voted against measures that you and your likely constituents support right? If they don’t have enough of a record to attack, attack their lack of experience.